White Paper citrix.com Citrix XenMobile vs. AirWatch: Five reasons AirWatch can’t match XenMobile for empowering business mobilityWhite Paper citrix.com Citrix XenMobile vs. AirWatch 2 As mobility transforms business, companies are shifting from a narrowly defined, standardized approach to a more comprehensive enterprise mobility strategy. Instead of limiting users to IT-issued devices, IT is embracing consumerization and seeking ways to ensure security across the mobile devices people choose to use. The market is also shifting from point, tactical solutions such as mobile device management (MDM) tools to more strategic enterprise mobility management (EMM) solutions that offer a broader set of capabilities. Still, many companies have yet to realize the full business benefits

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