Case Study

Circle K Florida - Online survey provides quick accurate data, cost savings

Circle K Florida - Online survey provides quick accurate data, cost savings

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Success Story AccuStoreTM | Your stores from top to bottom lineTM 1 THE CLIENT Circle K Florida has more than 400 stores across Florida that are open 24/7, 365 days a year. They are one of the eight Circle K regions in the U.S. Circle K Florida oˆers a wide variety of quality products and services in a fast, friendly and clean environment. THE CHALLENGE As the Marketing VPs completed their routine store visits, they noticed a lot of wasted signage. They began to question the accuracy of their database and the amount of money being spent on printing the right quantity of signs. Circle K wanted their Market Managers to circulate a spreadsheet to verify the amount of outdoor signs needed before their next reprint - two weeks away. But would that be updated in time? And would it

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