Case Study

Chivas Brothers

Chivas Brothers

Pages 2 Pages

Chivas Brothers CASE STUDY The Background Chivas Brothers is the Scotch whisky and premium gin business of Pernod Ricard, the world’s co-leader in wines and spirits. Chivas Brothers produces, exports and markets some of the world’s best known and highest quality malts, blends and premium gins. Chivas Brothers has 13 operating malt distilleries, two gin distilleries and over 3000 bonded warehouses. Chivas Brothers is a leading employer wi

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