Case Study

Chinese Brewery Becomes a Clear Leader with its Draft Label

Chinese Brewery Becomes a Clear Leader with its Draft Label

Chinese Brewery Becomes a Clear Leader with its Draft Label Clear pressure-sensitive labels helps Kingway glow in the national spotlight Striving to offer the leading beer among mid- to-high-end consumers in the Chinese market, Kingway Brewery knew it had to deliver a superior product with a quality brand image to prove itself in the eyes of the target audience. Beer production at Kingway started in 1990 as a regional brand in southern C

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