Case study Children’s Medical Research Institute (CMRI) About CMRI Established in 1958, Children’s Medical Research Institute (CMRI) is the independent organisation and driving force behind the nationally recognised Jeans for Genes ® campaign. Jeans for Genes ® is the major national fundraiser for CMRI and over two million Australians support Jeans for Genes ® each year, with more than $56 million raised since the campaign launch

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