Case Study: Child Care Offers Content with Clarity - Marketing 360® This child care service with a website designed on UXI® shows that clarity is always the best (conversion) policy. Okay, you worked hard and got a hot prospect to your website. They’ve “landed”. Now what? Now you’ve got about 2.5 seconds to orient them. The first thing they need to know is that they’re in the right place. They must be clear about what you do, where you do it, and why they should care about your offer. If you’re thinking that’s not much time, you’re right. A website is not a story where you build up to the climax. There is no half-apology to preface your comments, no paragraph or two to get to the point, no throat clearing to make sure people are looking at you. They’ve arrived on your website; they’r

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