Chicken Soup Invitation Product: CC-032, 32 oz. Custom can with invitation Marketing Objective: Invite and build attendance at Resort/Conference Center tour The NIA Center at Kalahari Resort sent out an invitation in a can to a targeted group of meeting planners. The tour offered author Jack Canfield (Author of “Chick Soup for the Soul”) as the keynote speaker. Thus, the Chicken Soup can as the mailer. The first 596 meeting planners

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