The first 6 months of 2020 brought unprecedented change. By the end of March, the world was consumed by the COVID-19 pandemic. The resulting shutdowns across the country meant public areas like museums, parks, and zoos were closed to the public. While the circumstances were far from ideal, the Chicago Zoological Society, still managed to thrive. Despite all the obstacles, the Chicago Zoological Society saw their digital giving increase to more than 10x the giving they saw in the first 6 months of 2019. Their number of gifts also exploded, growing 20x over the same time period of 2019. Many museums and parks quickly furloughed staff and reduced operating cost to soften the blow of lost revenue. The Brookfield Zoo, operated by the Chicago Zoological Society, simply couldn’t take t

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