CASE STUDY CHENNAI SUPER KINGSCHENNAI SUPER KINGS USING AR FACE FILTERS TO ENGAGE WITH FANS THE CHALLENGE: ENGAGING FANS BEYOND THE STADIUM With a fan base of nearly 20 million, Chennai- Super Kings – a franchise cricket team based out of Chennai is captained by Mahendra Singh Dhoni who has led the team to three victories since 2008 and coached by Stephen Fleming. Most recently, they were crowned champions of the Indian Premier League in 2018. One of the CSK’s key sponsors – ACT Internet showed interest in furthering their reach beyond the stadium and o‡ine promotions. ACT Internet wanted to make a more meaningful connection with CSK’s digital fans by enhancing the fan engagement. What followed was a series of discussions that resulted in the using of Augmented Reality to give

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