Case Study t: +44 (0)1732 368120 e: info@mcmnet.co.uk w: mcmnet.co.uk Chelsea FC 20,000 Visits in 4 Days 1,000 Emails Captured Extensive Press Coverage Case Study: Chelsea FC Brief In order to attract visitors and purchasers to the Chelsea FC website and to build a buzz around Chelsea’s wider Christmas campaign, the club were looking

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