Business | 1 CASE STUDY Charting Through the Cloud Lucid Software was born from a desire to simplify. Back in 2008, there was really only one option for businesses looking for a process-mapping tool—Microsoft Visio. Visio user licenses were expensive, especially for start-ups and other small businesses with small operating budgets, and collaboration and version control features were practically nonexistent. Lucid founders believed there had to be a better way. When there wasn’t—they built it. A New Solution Like many start-ups, Lucid Software was principally interested in their product—in building it, improving it, and then selling and supporting it. With high customer demand and rapid company growth, Lucid has been running to keep up with its success since day one. What

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