R CHARTER CASE STUDY 2013 CLIENT ANNUAL OWNER AND OPERATOR SEMINAR Allure of the Seas ® | FEBRUARY 10-14, 2013PROGRAM OVERVIEW: • 4-Night Owners Operators Conference aboard Allure of the Seas February 10 – 14, 2013. • Annual convention typically done on land. This was the first conference at sea. • Sailed with approximately 3,500 guests (operator and spouse). • 3 full days of meetings: (2) general sessions for 3,500 people & 22 simultaneous daily break outs. • Several themed parties and a “Red” Parade where all of the top regional store operators were publicly acknowledged and celebrated by all of their peers. • Conservative corporate culture. Company requested for lounges and casino be closed for duration of their program. CHALLENGES: • Main focus and expense directed towar

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