Established in 1980, Chapel End Coaches operates a fleet of six executive coaches from its base in Nuneaton in the West Midlands. It specialises in private hire work, running its own programme of trips and outings across the UK, as well as providing contract services to local schools. The company also takes great pride in its outstanding safety record. Chapel End Coaches adopted a Michelin policy for its executive coaches after first trialling a set of Michelin tyres. David Ridgeway, Mechanic at Chapel End Coaches, says: “We had been sceptical about fitting a premium tyre but Michelin promised us that we would see significant benefits over the mid-range tyres we’ d been running. And there’ s no doubt about it, we really have.” Michelin approached Chapel End Coaches and helped t

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