BACKGROUND • A household name in personalized photo services came to Chacka in 2014 looking to efficiently expand their Social programs CHALLENGE • Scale spend while maintaining positive ROI • Effectively use their multi-million visitor remarketing list to encourage final sale • Reduce the amount of content development needed to create remarketing ads SOLUTION • Leverage Google shopping feed to seamlessly implement new Facebook Dynamic Product Ads • Optimize program spend by implementing advanced segmentation by placement (Desktop, Mobile, Right-hand column), and by maneuvering bids and budgets based on day of week performance trends RESULTS • In Q4, the advertiser increased media investment by 2.5x • Drove 25.5% increase in ROI • Since this test, the advertiser has increased investme

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