Case Study
Central Park
1 STUDIO 431 Central Park NEW YORK, NY Landscape Forms Elements: Custom Litter & Recycling Receptacles Design Partner: Landor It started with a walk in the park. Alcoa CEO, Klaus Kleinfeld, offered his host, Central Park Conservancy’s CEO, Doug Blonsky, an Alcoa grant to develop a sustainable, custom designed receptacle to advance the park’s environmental stewardship program. Landor designed the three-unit system and the branding and signage that support it. Inspired by the classic 1930s Central Park bench, the design re-envisions hooped arms and seat slats for a new purpose. Receptacles are identical in size and shape, different in color and the size of top openings: gray with blue around the aperture for cans and bottles, “conservancy” green for paper, and tan for was