Cellular Sales Cellular Sales is the largest Verizon retailer in the United States with more than 560 stores in 28 states. The company is embracing digital signage on two fronts – in hundreds of its retail locations, and in its Knoxville, TN headquarters. Legacy signage in each of its retail locations consisted of printed and backlit signage encased in modular light boxes. The only dynamic in-store content was fed by thousands of DVD players connected to wall-mounted TVs. Every content update required new DVDs to be shipped or driven to each location – a costly and time-consuming process. Led by a talented team of in-house tech personnel, Cellular Sales embarked on a mission to modernize each store with compelling, dynamic digital signage. A team of 14 field techs worked tirelessly

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