CASE STUDY Back in 2009, when BMJ first adopted Copyright Clearance Center’s RightsLink® service to manage journal article permissions, the A-list publisher had no idea that CCC’s technology solution would later play a leading role in their burgeoning Open Access (OA) business. Deploying RightsLink helped transform the BMJ permissions process. Freed from the need to respond to thousands of routine, one-off copyright requests each year, the publisher’s permissions staff could focus their time and effort on other high-value licensing deals. THE CHALLENGE Fast forward several years. As the OA movement increased in size and complexity, BMJ faced multiple challenges around the collection and management of Article Publishing Charges (APCs) for its growing portfolio of OA and hybrid jo

Join for free to read