BACKGROUND Right now, some of the challenges with SEO are just dierentiating the various service lines as CBIZ provides six core service lines ranging from benets and insurance to nancial services. Just dierentiating those services and ranking highly for each of those services, which at times share similar audiences, is one of the main challenges. Organically, CBIZ ranges anywhere from 50% to 70% trac share. “It's a very large percentage and that's why we're really focused on SEO for our site, ” Joey Lampe, Sr. Marketing Specialist at CBIZ, Inc. “SEO was kind of on the back burner for a little while. But we realized the importance of how much trac is coming from organic -- that we really needed to focus on and do pretty much an entire sweep of how our SEO is doing across the

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