Background Story Everyone abandons their shopping cart occasionally. Even you and I. It’s one of the biggest challenges facing all online retailers with an average abandonment rate of 72% in the industry. Cath Kidston is one of the world’s most popular designer brands with its distinctive vintage and ?oral designs adorning everything from purses and pens to bedspreads and brollies. With a well optimized and intuitive website from AspDotNe

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