Case Study: Catering Company Uses Specialization to Earn Organic Traffic - Marketing 360® This Marketing 360® catering company offers a special type of cuisine to satisfy diners – and search engines. The specialty service. Also known as a niche. It’s marketing dynamite. We talk a lot about how important it is today to specialize rather than generalize. It’s so much easier for people to find exactly what they want online that your best bet is to target people doing specific searches. Imagine, for example, you want to cater an event. This event is going to be outdoors, and you’d like grilled and BBQ food. You discover: 1. A caterer that has no BBQ or grilled items. 2. A caterer that has no set menu – they create whatever menu you want. 3. A caterer that has some grilled and BBQ items on

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