Case Study
Catalina Marketing - Digital Asset Management Software
Catalina Marketing - Digital Asset Management Software NetX You may not know the Catalina Marketing Corporation, but odds are that you did touch their coupons the last time you checked out of the grocery store. Catalina enables manufacturers and retail brands to deliver targeted incentives and promotions to millions of consumers daily; the company maintains a database of the evolving purchase histories of more than 75 percent of U.S. shoppers, with an in-store network of over 55,000 food, drug and mass merchant locations worldwide. Their innovative approach has allowed companies to help ensure that the right consumer receives the right message, at exactly the right time. This practice generates a signi?cantly higher response rate than traditional means of product marketing through the use