Case Study

Castro Theatre

Castro Theatre

Pages 2 Pages

With its large red marquee towering over San Francisco’s historic Castro District, the Castro Theatre has served as a landmark for generations of city dwellers since its construction nearly a century ago. The movie theater has borne witness to seismic changes within the neighborhood and the broader San Francisco area, from the gay rights movement that began in the 1970s to the rise of the tech boom. The theater’s intricate Spanish Baroque architecture has attracted the interest of many people looking for a beautiful space to host events like technology conferences, lecture series, film festivals, comedy shows, and more. In fact, most of the Castro Theatre’s revenue today comes not from the wide variety of movies and stage performances it hosts, but from outside event organize

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