Case Study
Cass Art Case Study
Mark Cass created Cass Art in 1984, with the aim of making art accessible for all, no matter age or experience. Now the leading independent stockist of arts materials, Cass Art stores can be found in six key locations across London - including Hampstead, Soho and their flagship store in Islington. However, whilst seeing local growth from their high street presence, the Cass Art team realised that they were missing out on a huge customer base across the UK. E-commerce manager Debi Magonet told us: “We needed to expand beyond London and connect with all the UK’s creative communities. The move online presents a steep learning curve for us as a business because it’s a completely new channel, but it will help make Cass Art accessible to the whole nation.” Cass Art is renowned