Case Study
Casella Family Brands Raises Glass To Manhattan SCALE
Casella Family Brands Raises Glass to Manhattan SCALE asella Family Brands has grown from a small family-owned business established in 1969 to become Australia’s largest family-owned winery. It is based in the town of Yenda, in New South Wales. The introduction of the [yellow tail] label in 2001 propelled the business to new heights and it is now the most well-known brand in the world among Australian wines. [yellow tail] accounts for 2