Orsini Specialty Pharmacy is a nationwide specialty pharmacy focused on providing exceptional patient care. They focus on disease programs that require a high-touch patient experience. Orsini Specialty Pharmacy was previously very sales-oriented and focused more on traditional marketing programs. They were new to digital marketing with no active email program. Orsini did have a database that included healthcare providers, manufacturers, and payors as their target audience. Their audience needed to hear from Orsini more frequently to stay top-of-mind as a leading national specialty pharmacy. Strategically using email marketing would help them earn trust while building website traffic, new and re-engaged leads, and customer conversion.

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