Stripe faced challenges with the complex regulatory landscape across Europe, especially as regulations and taxes vary by country, hindering online business growth. To address this, Stripe commissioned a thought leadership study to explore how these regulatory barriers affect businesses and how technology could help. The research involved 500 interviews across nine European countries, revealing pain points like regulatory complexities and the need for harmonization. The study provided Stripe with insights into how technology could foster growth in the EU digital economy and produced a whitepaper for strategic use.

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