CONTACT | INFO@VISTARMEDIA.COM WWW.VISTARMEDIA.COM CASE STUDY | REI - RETAIL OBJECTIVE: APPROACH: • Customers exposed to multiple venue types had an even higher lift in brand awareness, and were increasingly likely to visit a store, proving that repeat exposure across different contextual environments was incredibly effective at engaging loyal and new customers. KEY INSIGHT: RESULTS: STORE VISITS 3.6X LIFT PURCHASE INTENT 7% LIFT AWARENESS 14% LIFT CONSIDERATION 9% LIFT Now in its third year, REI’s #OptOutside initiative highlighted the brand’s decision to close all retail locations on Black Friday, pay their 12,000+ employees to spend time outside and encourage the rest of the country to join them in the outdoors. REI sought to grow awareness of #OptOutside among current customers

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