Case Study
Case study: Quicksilver
Across the globe, young and “young-minded” people look to Quiksilver for cool clothing and accessories. Quiksilver’s authenticity is evident in its innovative products, events and retail environments. The company’s primary focus is apparel, footwear and accessories for men, women, boys and girls under the Quiksilver, Silver Edition, Fidra, Roxy, DC Shoes, Raisins and Radio Fiji labels. Quiksilver also manufactures snowboards and snowboard boots.