CASE STUDY WWW.OPERATIVE.COM OUTDOOR SPORTSMAN GROUP INCREASES PROGRAMMATIC CPM BY 114% USING OPERATIVE COMPETE “We needed to figure a way to grow the budget by increasing the level of competition.” – Reggie Hudson, Director of Digital Ad Ops Outdoor Sportsman Group (OSG) is the largest media company and leading producer of television programming focusing on the outdoor lifestyle and activities. Outdoor Sportsman Group includes channels such as the Outdoor Channel and the World Fishing Network, and has significant digital inventory in both display and video. THE PROBLEM OSG was using programmatic partners to fill unsold inventory across its sites, but was unhappy with its return. Using a “set it and forget it” approach, OSG earned a meager 2 percent of its total digital revenue from

Join for free to read