W W W. C P T E C H . C O M 781.273.4100 C ASE STUD Y Case Study: Medical Affairs Analytics & Compliance CLIENT RESULTS The new system replaces the manual methods for collecting “Opinion Leader” interactions and reporting MSL activity and compliance, and delivers a powerful management tool for assessing MSL field engagement. Client: Global Life Sciences Company SUMM AR Y Medical Affairs develops partnerships with influential healthcare professionals (known as “key opinion leaders”) to drive product awareness and market penetration. This touches product development, product launches and research programs to support market expansion, generating and disseminating new clinical and scientific data to inform and educate healthcare professionals and secure access a

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