Overview Jove is a media intelligence company pro- viding services to advertising agencies, clip- ping companies, colleges, research institutes, advertisers, consultancies, and producers. Jove creates digital media tables for televi- sion, newspaper, radio, magazine, Internet and cinema, and develops detailed advertising coverage and competition analysis based on these services. Challenge Jove’s main solutions captures price lists of all available advertising mediums, digitizes them, and makes them available for analysis. This so- lution was developed in COBOL in the 1990s and is the driving force behind the company’s continued success, with many clients depend- ing on this unique service. The solution con- tains over four million lines of code and when Jove wanted to moderniz

Join for free to read