Case Study – John Lewis Home The Brief Insight The Idea: 3 Rooms; 3 Designers; 1 Shop; A Million Possibilities Connections Raise awareness of John Lewis’ breadth and quality in a way that feels premium and engaging. Set three top interior designers an ‘interior design’ challenge. Give them each a recognisable style to own (Contemporary, Classic, Retro/ Vintage) Set them the task of creating a living room, a bedroom and a dining room with products sourced from just one shop (John Lewis). Then present this to the audience in a multi-engaging way, through flash, video, interviews and galleries. There is a lot of competition in this sector: diverse quality exists for all tastes both on the high street and online. Few consumers realise the quality and breadth that John

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