© 2018 Watts Media Ltd. The contents of this document are protected by Watts Media’s Non-Disclosure and Master Service Agreements, by reading its contents, you agree to abide by the terms of Non-Disclosure, and any unauthorized reproduction of this document is prohibited. e Background The client was a full service heating, ventilation, air conditioning, plumbing repair and retail organization with multiple locations throughout the southeast United States. The company had hundreds of appointment slots available within their last quarter. Like most in the industry, they relied on traditional means of marketing to reach new and existing customers. Direct mail, cold calling, and emails can be effectively improved with new digital solutions. e Challenge Operating off a tight budget, p

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