Overview Callcredit Information Group’s leading ap- proach to deploying consumer information brings together experts across the fields of credit referencing, marketing services, inter- active solutions and consultative analytics to provide clients with a range of innovative and effective products to discover new customers and to engage with current customers to opti- mize and increase profitability. Challenge In a first for UK consumers, Callcredit launched Noddle (noddle.co.uk), a service that offers people free access to their personal monthly credit reports for life. Other products in - clude award-winning fraud verification tools and database solutions to positively verify consumers, global operations to help expand businesses into new markets, digital solu- tions to impro

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