Case Study
Case Study: B2B - VoIP phone services
A technology phone company aimed to boost its exposure and attract small to medium businesses. Focus USA implemented a multi-channel branding strategy that included email marketing and site retargeting. By refreshing the data monthly and retargeting the previously engaged audience, the client saw significant business growth within three months. The approach kept the brand top of mind, leading to increased inquiries and conversions. This case shows how consistent retargeting and a clear call to action can effectively drive new business【111†source】.