The WPP Annual Report 2023 case studies highlight award-winning campaigns across sustainability, tech, and creative brand experiences. Standouts include Dove’s #TurnYourBack social campaign against toxic beauty filters, Corona’s local lime initiative in China, and eBay’s Love Island collab promoting second-hand fashion. Innovative uses of AI and data feature prominently, like HungerStation’s eye-tracking order tool and NotCo’s elderly farm animal portraits. Sustainability shines through campaigns like Makro’s food-saving stickers and Augmental’s inclusive Mouthpad^. These projects show marketing’s power to drive purpose, engagement, and real-world impact.

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