Case Study: Carpet Cleaners Masters Conversion Tactics - Marketing 360® This Marketing 360® carpet cleaning client discovered two tactics that lead to high conversion rates. So you’re a local carpet cleaning service doing lead generation. What are the two things you need to happen so you get the most high-quality leads? First is you want people who need a carpet cleaner right now to call you. They just found out their in- laws are visiting. Last night’s wine party got out of hand. The puppy and the baby decided to team up... well, you get the idea. The second is you want people who’ve been looking at carpet cleaners for weeks – even months – to reach out to you. These are the people who’ve researched long enough that they know the local businesses by name. They’ve checked reviews, as

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