Case Study
Carl’s Jr. Qualtrics Research
CARL’S JR. QUALTRICS RESEARCH SUITE CASE STUDY “Our research budget hasn’t changed, but we have increased the volume of research we are doing across the organization. The word is getting out about Qualtrics. People always want more data. Qualtrics helps our research team conduct diverse studies that would cost hundreds of thousands of dollars to outsource.” Jeanette Fritz Director of Consumer Insights Carpinteria, CA carlsjr.com CKE Restau