CASE STUDY Company Profile Carlisle Interconnect Technologies (CarlisleIT) designs and manufactures high performance wire and cable, fiber optic cable, RF/microwave connectors, avionics trays, racks, integrated system and complex cable assemblies for applications in the aerospace, military and defense electronics, industrial and test and measurement industries. Marketing Goals & Strategy Target the right people in key markets. “One of our goals was to reach out to fresh people in several key markets,” says Corrie Hartline, marketing communications manager for CarlisleIT. Increase brand exposure in targeted segments. She adds, “We needed our brand to be visible where people are seeking information and solutions for their cable and connection problems.” Grow in new vertical markets. “We

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