Case Study Carhartt, Inc. Creating a data governance program on a foundation of standards, as sturdy and resilient as the products themselves Challenge As a family-owned and operated business recognized for rugged workwear, Carhartt is truly passionate about serving its loyal consumers. The company protects its reputation through its actions: providing high-quality products at a fair price. This ethos extends to the company’s practice of keeping current with marketplace trends and efficiencies with the aim of benefitting its worldwide trading partners, including several thousand retailers as well as its own direct-to-consumer channels. Carhartt wanted to create a product data management system that would effectively enhance product data quality and governance to better serve i

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