Case Study

Capitol Auto Group Improves Tracking And Accountability With DealerSocket

Capitol Auto Group Improves Tracking And Accountability With DealerSocket

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DEALERSOCKET.COM 866.547.2366 CAPITOL AUTO GROUP IMPROVES TRACKING AND ACCOUNTABILITY WITH DEALERSOCKET Matthew Casebeer serves as Internet Director at Capitol Auto Group, overseeing all online leads for Capitol Auto Group’s three franchises. Casebeer also facilitates all digital and DealerSocket CRM group training. Before DealerSocket, Capitol Auto Group had used ADP Web CRM, “which felt more cumbersome for the salespeople to use.” Casebeer continues, “DealerSocket is more user friendly (than other CRMs), and the capabilities are far superior. There is no comparison when talking about ease of use.” Since implementing DealerSocket CRM in April 2012, Matthew reports an increase in accountability. He feels it is easier for managers to know what is happening in the dealership on a day-to-d

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