The Challenge Like most startups, Canvas started small with just a few customers as they perfected their product. It quickly became obvious that the demand for its products would be vast and growth would be furious. With just a handful of customers, Canvas was handling billing on a spreadsheet-based homegrown solution. With a growing number of offerings that could be billed in several different ways—simple subscription, per-use, per-submission, etc., it knew that it needed a different billing solution. Canvas needed the ability to: quickly add and customize these offerings, provide self-service portals with instant provisioning, support free trial-to-purchase models, and above all, scale from a few dozen customers to tens of thousands or more. Canvas Uses Aria to Rapidly Scale t o

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