Cannondale Case Study Established in 1971, Cannondale is a global industry leader with a reputation for continuous innovation, quality development and manufacturing of high-performance bicycles, apparel, and accessories. Headquartered in Connecticut, USA, the company’s long history of innovation began with the creation of the world’s first bicycle-towed trailer and production of oversized aluminum frames. Today, the company is part of Dorel Sports and continues to push the envelope with a rider-first mentality and quest for constant improvement. ptc.com 1 Cannondale Leverages Augmented Reality to Create Differentiation In the Biking Industry >>ptc.com 2 The Challenge Today’s bicycle industry is very competitive, with the top-line companies leveraging the newest materials and techno

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