Canadian Market Study: Packaging and Flavor Insights for Peanut-Free Snacks The Challenge Earlier this year, a major food brand was launching a peanut-free snack o?ering in multiple new varieties. The brand was looking for insights from the Canadian market because of new allergy-sensitive primary school policies. Speci?cally, they were seeking to better understand consumer opinions of both the new ?avors and the package design. They needed fe

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