Canadian Association of Broadcasters Connects with Contacts More Effectively Using Microsoft Dynamics CRM
Canadian Association of Broadcasters Connects with Contacts More Effectively Using Microsoft Dynamics CRM
2 PagesSituation Canadian Association of Broadcasters Connects with Contacts More Effectively Using Microsoft Dynamics CRM “Once again, I have enjoyed working with the team at CRGroup. They are very knowledgeable and go above and beyond to ensure the customer is happy at the end of the day.” Sylvie Bissonnette, CFO Canadian Association of Broadcasters Solution The Canadian Association of Broadcasters (CAB) is the national voice of Canada’s private broadcasters, representing the vast majority of Canadian programming services, including private radio and television stations, networks, specialty, pay and pay-per-view services. CAB was using a FileMaker Pro database on a physical desktop machine to manage contact information for its members and stakeholders. The organization
