Gaining an Edge in the Competitive Spirits Industry with Diver ® Case Study: CAMPARI AMERICA BACKGROUND Campari Group was founded in 1860 and is the sixth-largest company worldwide in the premium spirits industry. It has a portfolio of more than 50 premium and super-premium brands, including Aperol, Appleton Estate, Campari, SKYY, Wild Turkey, and Grand Marnier. Campari Group currently trades in more than 190 nations around the world with leading positions in Europe and the Americas. Campari America, the company’s U.S.-based division, is located in San Francisco. Organization: Campari America, the U.S. division of Campari Group Industry: Beverage alcohol Revenue: €1.73 billion worldwide/ €726 million in Americas Employees: Campari Group has 4,000 employees globally Customer sin

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