CASE STUDY - Campai gn f or Real Al e - CAMRA ” John Cot t r el l , CAMRA Head of Member shi p Ser v i ces Hav i ng mov ed t o an on l i ne ser v i ce sol ut i on i n 2007 we needed a web based sy st em and ser v i ce sol ut i on and APT t i ck ed al l t he box es “ out sour ced member shi p hel pdesk f aci l i t y , SMS and Emai l communi cat i on f aci l i t i es, r epor t i ng, onl i ne j oi ni ng and pay ment s i ncl udi ng a di r ect debi t f aci l i t y and pr ocessi ng pl us t he abi l i t y t o manage t hei r r enewal s pr ocess. When CAMRA wer e t ol d i n summer 2009 t hat t hei r member shi p dat abase pr ov i der had j ust a f ew mont hs bef or e goi ng out of busi ness; t hey wer e f aced wi t h t he unex pect ed t ask of findi ng a new member shi p sy st em suppl

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