Page | 1 COMPACT CASE STUDY Cambridge United Football Club, United Kingdom The customer The history of Cambridge United Football (F.C.) Club covers almost 100 years. Since its establishment in 1912 to play friendly games, the club grew quickly and in the late 70s was elected to the Football League* of which it was a member for 35 years before relegation in 2005. The club was promoted to Football League Two in May 2014. Th

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