CallTrackingMetrics Case Study Lice Clinics of America Location Multiple locations Joined CallTrackingMetrics April 2016 Since Joining CallTrackingMetrics in 2016 growth in overall calls and leads Looking for a Solution Jessica Eddowes, Vice President – Digital & Ecommerce for Lice Clinics of America, first considered working with a call tracking provider when she was looking for ways to better understand how her national advertising campaigns were impacting her lead flows. Which campaigns were driving the most calls to where? A colleague had recommended looking into Twilio, who she reached out to, but Twilio immediately thought CallTrackingMetrics could be a great partner for her to work with since they had already developed a solution for this business challenge using their so

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