Case Study
Caffè Nero
Caffè Nero The Italian Coffee Company Who is Caffè Nero? Establishment over 20 years ago by founder, Gerry Ford, Caffè Nero is one of the UK’s largest coffee shop chains. • Beginning simply, the chain have grown one coffee, one customer and one store at a time. They now operate more than 800 coffee houses across Europe. • The vast majority of their beans are sourced from identifiable and traceable sources. Their coffee is also produced in their own Roastery to give it its unique award-winning taste. • Awarded Coffee Shop Retailer of the Year in 2016 by the CEE Retail Awards.* “Generally, we get very positive feedback about the music, I think people recognise that our music is not background music, it’s a lot more than that” - Pablo Ettinger, Co-founder, Caffè Nero How